At the UCB headquarters

I have been very fortunate to have been picked for a two-month training program at the United Christian Broadcasters at Stoke-on-Trent, England.

It’s a full scholarship that trains in various departments;

• > Television
• > Radio
• > Fundraising
• > Print (Word for Today, daily devotional)
• > Marketing

The aim is to learn the operational and managerial aspects of these departments in view of applying similar processes back in Asia. One of the main concepts I learned is that what works in one country may not work in another because of their cultural differences.

It’s important to understand the avenues of media currently being used in your country to maximize your effectiveness there. Always ask yourself; “Who’s my target audience and what kind of media are they currently using?”

One of the radio studios at UCB

UCB's Television Studio

Some of the marketing and youth ministry members

media training MediaLight UCB